Authentication & Authenticity Guarantee
We take product authenticity seriously. Every item sold on our website is 100% genuine and sourced with care. This page explains how we verify authenticity, so you can shop with confidence.
Our Authenticity Promise
We guarantee that all products sold on our website are original, authentic, and legitimate. We do not sell counterfeit, replica, or unauthorised items under any circumstances.
If a product is available for purchase on our site, it has passed our authentication process.
Supplier Vetting
Before any products reach our store, we carefully assess and approve our suppliers.
Our supplier verification process includes:
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Working only with authorised retailers, established distributors, and trusted wholesalers
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Reviewing supplier history, reputation, and business credentials
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Ongoing monitoring to ensure continued compliance with our standards
We do not source from unknown, unverified, or high-risk suppliers.
Product Inspection & Verification
Every item undergoes inspection before being dispatched to a customer. Depending on the product, this may include:
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Visual inspection of branding, labels, stitching, materials, and packaging
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Verification of product codes, serial numbers, tags, and authenticity markers
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Comparison against known genuine references and manufacturer standards
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Condition checks to ensure items are new and as described
Only products that meet our authenticity and quality standards are approved for sale.
Documentation & Traceability
Where applicable, we retain documentation to support product authenticity, which may include:
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Supplier invoices and purchase records
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Manufacturer or distributor documentation
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Batch, serial, or product identification records
This allows us to maintain traceability throughout our supply chain.
Zero Tolerance for Counterfeits
We operate a zero-tolerance policy toward counterfeit goods. Any product that cannot be verified is rejected and never listed for sale.
If an authenticity concern is ever raised, we investigate promptly and take appropriate action.
Customer Confidence
We want every customer to shop with confidence. If you have questions about a product’s authenticity before or after purchase, our support team is available to help.
If a product is ever proven to be inauthentic, we will offer a full refund in line with our returns policy.
Contact Us
For any questions regarding product authenticity or our verification process, please contact our customer support team.
Your trust matters to us — and authenticity is non‑negotiable.